Five Reasons Why Nigerian Companies Should Pay More Attention to Search Engine Optimization(SEO)

Are you wondering why you need SEO for your Company website in Nigeria? If so read on, the following five reasons below explain some of the most common reasons why Nigerian companies should be using search engine optimization for their company website.

1. Increase Website Traffic

Increasing your web site traffic may increase your online and offline sales. SEO helps place your product(s) or services in front of eager consumers, as well as gain a wider audience. Optimizing and marketing your website can increase targeted web site traffic, this means that your website is more competitive, and in a competitive market your company will be above the competition. Website traffic can affect your website position in search engines and help reinforce your status as an industry leader in your market, making you the right choice!

2. Increase Sales & Revenue

Search Engine Optimization and marketing helps drive targeted traffic to your website while maximizing your ROI and increase online sales. Through efficient search engine marketing strategies a search engine optimizer can help develop a steady stream of qualified traffic to your website. Targeted traffic is search engine traffic that is looking for your specific services. Typically people searching for targeted products or services have a much higher conversion rate than random impulse buyers. Increasing sales by the use of organic search engine optimization techniques enhances your website's traffic by positioning your website in natural search results pages on the major search engines. Including a combination of SEO with an attractive and user-friendly site design and/or Pay Per Click (PPC) advertising and your potential for increased online sales can grow considerably.

3. Build Brand Awareness

Search engine marketing provides an effective way to promote your company's brand identity. A custom search engine marketing plan is your way of communicating your corporate or personal image, including your products, services or logo/brand in a positive way. Developing a custom Internet marketing strategy is the first step to accomplishing your goals. You can grow your search exposure and market through effective advertising methodologies and increase web site traffic by improving your search engine placement. Better placement ca boost web based sales and/or the awareness of your message or brand.

4. Your Competitors Use SEO

Every day more and more businesses in Nigeria are hiring web designers to bring them into the online marketplace. This constant influx of new websites means that there is new online competition.. Having a good position is not all that matters, just sitting back enjoying your web site traffic and search engine position is not enough to keep your advantage. Your competition are pitting against you like roman senators, this means that your web site traffic can slow and your website position may fall considerably in the SERPs or Search Engine Results Pages as your competition becomes aggressive. If you fall below the top 3 pages of a search engine result page, your visibility is drops to almost zero.

5. Generate New Leads & Customers

In 1993 there was a mythical saying "if you build it they will come", and many business owners spent boat loads of money on building websites with no strategies in place to drive targeted traffic to their websites. With over 2 billion more websites to compete with now, a successful website will require a more effective Internet marketing strategy.